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Browse  Advertising Books

There are 8 books in this catalogue.
McMahan, Harry Wayne:  TV Tape Commercials: New Techniques of Creating and Producing Television Advertising
Book Number: 6070
Hastings House Publishers New York 1960 8vo. Hardcover. Very good, 2 small dents on front board, very light foxing to endpapers. / fair, chipped d/w.
Keywords: TV Tape Commercials: New Techniques of Creating and Producing Television Advertising
Price: $15.00

Farrelly, Liz:  Cannes 42nd International Advertising Festival
Book Number: 7300
London: Booth-Clibborn, 1995 Folio. Hardcover. 158pp. Index. Colour photos. Fine. / fine d/w.
Keywords: Cannes 42nd International Advertising Festival design graphical film
Price: $12.00

Fogle, James and Forsell, Mary E.:  Comps, Storyboards, Animatics. Marker Techniques for Advertising
Book Number: 20365
New York, NY, U.S.A.: Watson-Guptill. 1989 4to. hardcover. 160pp. index. colour illus. near fine/near fine d/w.
Keywords: Comps Storyboards Animatics Marker Techniques Advertising fast drawing speed time saving animation visual design
Price: $16.00

ICS:  ICS Reference Library. Letters, Circulars, Advertising Campaigns and Agencies.
Book Number: 22228
U.K. Scranton, 1909 8vo. hardcover, half-leather. colour illus, letters, covers, index. good, solid copy with 1cm missing from top of spine, some pages have a light water stain near edges.
Keywords: Letters, Circulars, Advertising Campaigns and Agencies.
Price: $45.00

Vries, Leonard de:  The wonderful world of American advertisements, 1865-1900;
Book Number: 36089
London J. Murray 1973 8vo hardcover 144pp b/w illus. very good / very good d/w with a few tape marks.
Keywords: Advertising United States History The wonderful world of American advertisements 1865 1900 Vries Leonard de
Price: $12.00

Vaughan, Jack. and Wayde Bull.:  The Phantom overhead. The second biggest cost on your P&L needs managing. Not by agents of advertising but by agents of ideas
Book Number: 39778
Sydney, N.S.W. Principals 1996 8vo hardcover 116pp. very good+ / very good+ d/w.
Keywords: Advertising Australia Management Media buying services Australia Advertising agencies Law and legislation Australia The Phantom overhead Vaughan Jack and Wayde Bull
Price: $10.00

Kochan, Nicholas [Ed.]:  World's Greatest Brands
Book Number: 53301
Macmillan Business 1996 4to hardcover 224pp. B&w and colour illus. very good / very good d/w. We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.
Keywords: Sales marketing World's Greatest Brands Kochan Nicholas [Ed ]
Price: $20.00

Burnett, Leo:  Leo Burnett - A Tribute
Book Number: 61013
Privately printed 1971 4to. Buff cloth, not title to spine, Leo Burnett in green on lower front board. Uncut pages. Colour frontis of Leo Burnett. A Tribute to Leo Burnett through a selection of the inspiring words that he wrote or spoke. For distribution to the men and women who worked with him and to other friends.
Price: $25.00